The Alpha Team
NOEL IGNATIUS F. TANADA
PRESIDENT & CEO
DESIGNER/ ARTIST
He has a vast experience in the Field of Design. His talent and creativity has inspired him to give back to his countrymen to design and build, not just products and structures but projects that would contribute to the future generation for a brighter and better Philippines following the footsteps of his late Grandfather, Senator Lorenzo M. Tanada.
MICHELLE BAUTISTA-TANADA
EXECUTIVE VICE PRESIDENT
Local and international OOH Specialist with over 12 years experience in Out-of-Home Brand Activation, Michelle pioneered Tollway Marketing in the Philippines and is currently the Chief Marketing Officer/VP–Media of ActivAsia Inc., one of the top advertising companies in the Philippines.
Her past experiences with the National Council of Women of the Philippines (NCWP),ASEAN Confederation of Women’s Organizations (ACWO), Balikatan sa Kaunlaran (BSK) National Foundation contribute to the company in organizing livelihood programs and partnerships with various LGUs and NGOs.
FERNANDO MARTIREZ III
GENERAL MANAGER/ VP – Project Development
Our technical wizard from the Information Technology industry, Mark holds key positions in BPO companies in the Philippines. He also has strong linkages with Business Processing Association of the Philippines (BPAP), Call Center Association of the Philippines (CCAP), Internet and Mobile Marketing Association of the Philippines (IMMAP) & Digital Filipino.
AILEEN SHERYL AUSTRIA, MBA
VP for Marketing Sustainability Specialist
Graduated from the University of the Philippines, Diliman with degree of Bachelor of Science Major in Geography and took up Masters in Business Administration at the Ateneo Graduate School of Business.
With more than ten years experience in handling Business and Environmental Sustainability projects dealing with various industries, LGUs and the private sector. World Bank Consultant for Environment and Social Sustainability Projects.